Information Technology Goes Social Shrinking the Digital Divide

While telecommunication and computer would always be the basic means of disseminating information, social media channels are now proving to be a path-breaking resource of easing people’s interaction. Social platforms such as Facebook, Twitter, LinkedIn, Pinterest, Google+, Tumblr, Instagram, Stumble Upon, etc. are now a hub of data house for all business to gather first-hand knowledge of what customers feel or buy, purchase decisions, product/service reviews, and a way to reach millions of leads worldwide. Here is how technology market researchreports predict the future of information technology trends for 2016.

Primary and Secondary Research

For every establishment, a prior understanding of the business environment is necessary. There are various tools to gather and analyze the relevant details, and one of them being is social media platforms. Companies can conduct both primary and secondary research on these channels.

Here the company can launch surveys, polls, contests, campaigns, and track the competitors at relatively low cost than traditional communication means. Social media groups are excellent to perform market research, and is a tool specialized for information technology now, and in future as well.

Business Development Goals

Social media channels are ripe for business development goals. A company professional can get in touch with customers, other professionals, competitors, business partners, and remaining essentials in just few clicks. Information technology is now not limited to software and hardware.

It is also about protection of data, which is becoming vital with Internet of Things expanding. Given such a challenge and opportunity, developing a business over the internet has become indispensable, and overcoming the challenges will be the focus for 2016.

Understanding Market Metrics

Apart from voicing a brand’s purpose and connecting with organizations, people etc. information technology on going social has led to a proliferation of market metrics, which are better conceptualized and segmented. Through careful media monitoring a concrete SWOT analysis can be achieved.

Plans can be drawn to curb weaknesses, and take benefit of opportunities while countering threats practically, and exploiting one’s strengths. A real-time assessment is possible on social media platforms.

Fair Management of Logistics

While logistics may seem better managed when the resources are in proximity, studies have proved that social media intervention has enhanced perfection, and administration of such services. Right from organizing, planning, arranging, administering, directing, engineering, coordinating, executing, handling, and running a business, social media can ease interaction and communication for each sector.

For e.g. a company wants to train franchisee on their logistic requirements and essentials, so its professional gets online and delivers podcast, broadcast videos and necessary information by simply sharing it with the franchisee on their social inbox or send social links already present for the same on their website.

Distribution of Offerings

While a company’s website could be the main driver of the sales and product/service distribution, it is well complemented by supportive social media campaign or presence, where strategies can be implemented to drive traffic to said sources.

Social media analytics and information technology programs can keep track of how people behave or react to the techniques or activities present on the channels. A business can boom overnight with a cut-out idea, if it goes viral over the internet on social platform.