India Nutrition Bars Market Baking a Hot Future, Growing at 29% CAGR to 2020

With Indians becoming more conscious about their health and inclined toward s fortified food, the possibility of nutrition bar market is set for a boom. The predicted CAGR growth is 29% between 2015 and 2020. The rise in demand is because of rising per-capita expenditure, increasing working population, youth population, more of lifestyle disease and more. There is a large base of consumers in their youth. People in youth are mostly employed, and given their busy life schedule, they do not find time for traditional cooking.

Will India Like a Bite of Nutrition Bar?

Nutrition bar simply proves to be beneficial as it can be carried anywhere, even during office hours and travel. Moreover, these are healthy, and contain necessary nutrients that are present in balanced meal. According to the consumer goods market research, the high price of such dietary products is the reason for the slow growth in relevant market. But, in past few years, the pace has increased because of more consumers becoming aware of healthy diet practices.

The key to growth in nutrition bar market is rising disposable income, changing lifestyle, greater middle class household consumers etc. The manufacturers of such food products are also organizing health camps to reach wider consumers. An online market research has found that dietitians and nutrition experts also recommend such snacks. Cereal bars are most popular.

Who are the Market Leaders?

Protein and multi cereal bars are not only delicious but helpful for weight conscious folks. South India was dominant region wise for nutrition bars production in 2014. Some of the leading players are General Mills, Naturell, Xterra Nutrition, Nouveau Medicament (P) Ltd. among others, as per the consumer goods market research. With such a hype and accelerating demand for nutrition bars, the market is going to certainly shoot ahead.

The report trails on market size, trends, consumer behavior, investment decisions, market intelligence, clients, industry segments, key challenges, opportunities, forecast and a lot more. Intensive online market research has predicted a bright future for the healthy dietary snacks in India to 2020.