Organic Lipstick and Face Makeup are Peaking in the Global Markets

The demand of lip cosmetics is growing among younger population, a luxury makeup for women. In 2014, about 15 million people from U.K utilized lipstick. Reports on global lipstick market from 2015-2019 reveal a revenue expectation of 9 billion USD.  However, consumers’ preference is shifting to organic lip gloss and cosmetics against those containing toxins such as cadmium, which interferes with DNA.

Another toxic is lead, which has lot many health repercussions. Women share greater interest in lipstick types like matte, cream, sheer, and satin. The lasting nature of lipsticks, with moisturizing effect is gaining in sales. Regions active in lipstick and face makeup cosmetics are Europe, MEA, Americas, and APAC. The latter in 2014, was the largest revenue contributor to around 35% of market share.

Global Product Share in Facial and Lip Makeup

Countries such as India, China, and France are supposed to have potential vendors for the products. The color cosmetic industry in face makeup is concentrated on offerings for eyes, lips, face, skin etc. As per market research, the facial makeup in 2014 recorded a share of 38% in the industry, and may reach a value of USD 32 billion by 2019 end. Blusher and bronzer products are not just a choice for celebrities, but also common people.

·         The Americas are said to have 37% of market share in color face make up cosmetics due to selfie trend on social media. The engagement is high in Europe and developing counties among teenagers and those between 25 to 34 years.

·       The global lipstick market is leading the fashion trends in transforming the value of beauty all together. With stylish accessories and affordable cosmetics, more women are buying lipsticks and face makeup ingredients.

Indulgence of Beauty Care Brands

The key vendors include Procter and Gamble, L’Oreal, Shiseido, LVMH, Chanel, Amway, Coty, Clarins, Unilever, and Kao. The global cosmetics market will increase at 6.4% CAGR till 2020 and touch $675. Gender specific makeup tools are leading, along with focus on packaging this year.

·         Some of the competitors of beauty industry are Bayer, Henkel, Avon, Estee Lauder, Johnson and Johnson etc. North America and Western Europe are the leader with Asia-Pacific region progressing faster due to beauty conscious females.

·         The drivers versus constraints for face makeup and lipsticks industry according to market research are product innovation, e-retail, greater disposable income, unregulated market, travel retail, and consumer awareness about product side effects.