Few things to know about Stem cells market

Approximately 1.1 million Americans suffer from health related problems such as heart attack, cardiovascular diseases, and different types of cancers. These are the main causes of mortality with each eliminating over half a million Americans each year, as per a healthcare industry analysis. Newly formed medicine promises of new ways to repair heart diseases and of improved cancer treatment.

Stem cell research:

A stem cell is an undifferentiated cell that has the possibility to develop into any kind of cell in the body. You may also find stem cell banks that store stem cells and umbilical cord blood containing stem cells. There are number of diseases and difficulties that represent the positive impact of stem cell research such as:

·        

      Heart stroke,

·        Respiratory disease,

·        Diabetes,

·        Neurological disorders,

·        Spinal cord injuries, and

·        Some birth defects

Heart stroke, respiratory disease, and diabetes are on the third, fourth and seventh CDC list of causes of death respectively. There are numerous potential benefits of stem cell research and range from development and testing of new drugs to stem cell therapies in which stem cells are utilized to replace ailing or destroyed tissue or cells.

The expectations, hope, responsibility, idealism, and realism come together in the field of stem cell research. When people find no therapeutic solutions facing incurable conditions, turn to stem cell research because it offers all kinds of solutions for them. A simple Google search of ‘stem cell treatment’ gives the seeker with affirmation that indeed, stem cell therapies are available to the public, it is a routine procedure and is ready to use.    

Stem cells market:

According to a market research, the global stem cells market has been predicted to reach at $12 billion in 2014 and is expected to grow $26.6 billion by 2020 and at a CAGR of 13.7% during the forecast period 2014 to 2020.  

As per a market research, region wise North America and Europe make up for 70% of the total market. These two countries are well equipped and well funded. A huge number of startups are emerging and are attracting a lot of investment. The market in Asia Pacific is forecasted to grow at a healthy growth rate for the period of 2015-2020. Also, a healthcare industry analysis gives more information that a significant amount of research is taking place in countries like China, India, Japan, and Israel.           

5 Major Shifts in Market Research Industry Until 2020

The market research industry has undergone progressive changes from the last five years. Due to innovations and increase in factors contributing to revenues, there is a huge scope for the business to boom in coming few years. Companies can expect a great return at the same time must know about the ongoing technological shifts impacting the industry. Expert analysis and digital take over are just few to mention, for knowing more, read the post below.

1.     Growth in Market Research Agencies in the U.S

In the United States there are about 5,400 firms offering market research services, generating annual revenue of USD 16 billion. These establishments can have single or more locations. Some of these are small and other a medium sized or large companies. Today integrated services are a trend, thus a lot of them even offer subsidiary facilities and additional expertise such as SWOT analysis, professionals as permanent financial advisors or a team of researchers to conduct independent studies for companies.

These agencies work on different budgets, yet contribute a huge amount when put together to global market research platform. Customized researches are one of the preferred methods of growing markets, and agencies are working hard to provide cut out information, which is relevant and hit the purpose of the client. These are some developments, which is gaining in the U.S. industry of market research, and is also reaching those in the rest of the world.

2.     Global Earnings from Businesses

There has been an addition in the total revenue from worldwide businesses. As per analysis, the yearly revenue for market research industry is $45 billion, which is set to rise ahead. United States and Europe share the largest section of the earnings. These two regions are incremental of all business activities for the industry. Some of the other areas supposed to experience hike in market research related services are Russia, India, Brazil and China.

Some of the business is sprouting from developing nations. With trend of start ups catching up everywhere, we will see end number of inclusions of new players, which could give competition to the major key players very soon. There is a prediction that Asian and African continent will secure more technology and better a lot many industries catering to regional and global market with sculpted skills, products, and cost effective array of facilities.

3.     2020 Revenue Forecasts

By the end of 2020, the U.S. industry for market research, opinion polling, and business intelligence will touch $31 billion. There are number of industries that are making this outcome happen. In the last few years, there was inception of new businesses that are now expecting a healthy turnover. This for next decade and more, there would be a significant rise in revenue that may break all past records for the market research industry in total. Everyday the figures are changing, upscale at a great CAGR.

As rest of the world in concerned good growth will be seen in Middle East, Europe, Japan, China, and other Asia-Pacific regions with U.K. Independent regions either small or big will be equally active in helping market research companies to reach its goals. With more and more agencies cropping up, the expected increase is revenue is unimaginable.

Some companies are into market research partly and other logistics services as well, thus the roots of product innovation are going beyond the expected norms of feasibility. Now the focus is on bringing everything under one single roof to people and organizations. Till 2020 there will be new trends that never existed and developments in consumer behavior and company practice is sure to take revenue generation ahead.

4.     Immense Profits in Last Half a Decade

After 2010, when recession receded many companies became to expand their businesses. They began expending much in market research and generated a lot of sales leads. New product and services were developed and technologies were explored. Since then, the industry is moving on a slow yet steady growth. With more companies ready to hire and invest in concrete researches, the agencies are grasping the opportunity to bring creative data that is factual and customer/company worthy.

What we find is amalgamation of multiple business services in market research, which is growing bigger day by day. The resources are collected after examination of different aspects and key modern models are applied to derive the results. There is no scope for fallacy or inaccuracy anymore, as companies are investing their money and time to only trusted market research providers. Thus, profitability comes to only those who are really meaningful and driven towards the purposes.

5.     Upcoming Trends in Market Research

Increasing importance of changing media landscape and social media is not only driving businesses from traditional front to digital, but also improving reach of market research agencies to regional and international markets. Revenue is supposed to accelerate in the world and U.S as new firms adopt innovate techniques for research and applications. Some of the insights even bring challenges of digitalization such as cyber and data security, theft of intelligent information, dependency on technology and internet alone etc.

Either be it a single or multifunctional product idea and service, every industry has a lot of reliability on their social stance and other digital factors. At the same time cloud-based technologies are revolutionizing market research companies. The integrated platforms for information sharing between providers to end users are enabling many to access services they could not obtain at a low price. The impact of smartphones is now noticeable in marketing and sales activities to customers as well.

Tesla Motors to Ramp up Production of its Model 3 Electric Car to Meet Growing Demands

The Mode 3 of Tesla Motors is a new venture in electric car, and may come at an affordable price, for which hundreds of people are already lining up to reserve a purchase sport. The beginning cost of the vehicle is $35,000 that is said to be without state and federal government incentives. As per market research reports, it is definitely a lot cheaper by half the cost of previous models launched by Tesla. The CEO, Elon Musk says there are positive future prospects in electric vehicles (EV) for automotive industry.

This California-based giant is now full with only few vehicles on road unlike General Motors and Ford. But, Model 3 of Tesla has huge scope in the market. The production is set closer to the end of 2017 year. Here are 6 things that will inform you better about this budget-friendly electric car, which you can plug to your wall.

·         Base model cost of the car is $35,000 (USD).

·         It can accommodate five adults seating.

·         Acceleration rate will be 0 to 100 km/h in less than 6 seconds.

·         Front and back trunks available.

·         Autopilot capacities for ease of drivers.

·         Travel capability of 345 kilometers per charge.

Charging Points to Fuel the Vehicle

The company has also released the look of the vehicle, so we get the idea that road trips would be much funnier and adventurous with EV. On a full battery, Model 3 can give a run to its competitors for the traveling distance. People will be able to drive back from home to work and perform daily errands in a jiffy without having to re-charge the battery again and again. The charging mechanism would be simply, a plug inserted on the wall, no noise and no pollution.

People can handle a day’s drive for regular routine in Model 3, and they can always route to ‘Superchargers’ station for feeding the car with electric fuel.  As per the SWOT analysis, Tesla will hold the advantage of hosting free-of-cost power stations across various regions of the world, which can perk the car within minutes that is 40 minutes of drive on 80 percent charge and 75 minutes of road journey on 100 percent charge.

Grand Features and Mileage Facts

In Canada there are 17 such power stations compared to 9 and 8 for Alberta, B.C. and Ontario, Quebec respectively. There would be addition to these supercharging points in 2016. As per analysis, trips from Toronto to Montreal or Vancouver to Calgary can be done in one day. As there is hundreds of charging sports spread over the U.S. traveling from coast to coast will be easier if heading south to the border.

Tesla Mode 3 has some awe-inspiring features:

Clean Air Inside: The EV can go Bioweapon Defense Mode, as it will be packed with air filtration system, which can eliminate air pollutants. The system engages complex mechanism with high concentration of airway particulate element. After two minutes from engaging this facility, the air quality in the vehicle became breathable and good from being hazardous. The methodology will scrub away 40 percent of external pollution from reaching the car.

Faster Acceleration: The electric car will also have option facility named ‘Ludicrous Mode’, which will allow the vehicle to accelerate faster than available Tesla models or at the same level. However, it may increase the cost, but decrease travel time by 10 to 60 percent. So, if anyone wants to navigate faster on a non-busy road, then Tesla Motors has got the right thing to offer.

Revenues and Losses in Question

The EV giant will also earn great revenues from the car, with a week of preorder reserve amounting 1,000, and above $300 million cash already, not forgetting 325,000 people who have already pre-ordered the vehicle. If the base models are followed, then each will cost $42,000 USD, grossing more sales more than $11 billion pretty soon. However, profit-making is not the concept of the automaker, who says it took a decade to first run into quarterly profit, as the firm loses $4,000 on every car.

A lot of money the company earned from selling their Model X and Model S were reinvested in Gigafactory in Nevada project, which in 2013 produced more lithium ion batteries than what is manufactured worldwide. But, Tesla Motors are gung-ho about increasing their EV production fivefold to satisfy their customers.

The Arrival of Model 3 into Market

The car will hit the market in 2017, though people are already allowed to pre-order the vehicle. This holds true for early orders only, and for others, it can be until 2018 or end of this decade until the delivery is made. The company is escalating the production by half a million per year by the 2018. However, the goal seems to be big for Tesla Motors, who churned out only 50, 000 vehicles in the year of 2015. So, if anyone wants to ride this fantastic car, they better hurry and pre-order it soon.

New Age Marketing Techniques Businesses Use to Crack the Competition

The businesses these days are faced with tough competition. Looking best in eyes of consumers is a task that every company wishes to achieve. Due to growing technology, use of internet, the market itself has got digitized. More than commercial or purposeful relation with customers, organizations want to humanize their services/products to suit the people better. For performing such activities, firms have moved out of traditional market research methods to new age marketing techniques. Here are some of the procedures, tools, platforms entities utilize to stay on top of an industry.

Social Media Channels

Social media, a thing of the present, is a platform where people and businesses alike can connect with each other. Entities like Facebook, Twitter, LinkedIn, Pinterest, Instagram, and Goggle+ are some of the popular social media channels. These are wonderful places over the internet where folks can share, learn, and get to know each other, which has transformed as a hub of marketing research as well.

From social media channels, companies can get in touch with consumers in real-time. They can build leads, observe competitors, launch campaigns, actualize goals, and even sell their products/services here. What more, these mediums are quite cost effective than going the traditional way to increase customer base.

Digital Networks and Devices

The digital world is expanding its roots in marketing industry as well, besides being a medium for entertainment and casual connect. With rise in use of smartphone devices, tablets, laptops, and others, people can access the internet on the go. And, online platform is one of the best to continue a trade. Not only have the new media, companies met promotional goals via launching TVCs, advertisements on broadcast or podcast channels as well.

Not a single digital platform is there where marketers do not stay active. Be it the radio, television, instant messaging services, GPRS tracking to customize customer needs on a click, digital networks and devices are the novel way of performing intensive evaluation of the market and industry.

Advertising the Humane Way

Earlier, an advertisement would only focus on what a product or service is, probably talk about the unique selling points, include a bit of humor or ideas to make the ads seem interesting. While these aspects are still needed in the adverts, establishing an emotional link to the customers, which arouse real interest in them, is how advertising is done these days.

The advantages of such ads are more viewer-ship, better brand awareness/recall, encouraging loyalty to a product/service etc. When analyzing advertising and marketing research, a consumer’s behavior is strictly studied, which gives improvised way of marketing technique valuable in the new age of businesses. What an ad invokes in a person is directly proportional to the sales and profits a company generates.

Studying Consumer Experience

The new age marketing techniques discussed above prove that businesses are directed towards knowing a larger audience, striking a relevance of purpose for their products/services in a more consumer oriented way, while also inculcating a humane or emotional element to keep the customers stuck on the brand for a longer time. However, the observations from the audiences have to be studied properly, and put down to analytical solution for answering business problems.

This is where new tools and software come for rescue. Google analytics and relevant tools are utilized for studying consumer behavior, responses, and experience. There are applications analyzing customer turnover over the internet and at physical locations as well. For example, CCTV cameras are good example of knowing the customer preference or behavior for in-store purchases or activities.

Cloud Computing and Analysis

As we already discussed how online marketing and brand advertisements are the major attraction aspects for consumers, there has to be a common server or network platform where the responses can be managed, segregated, studied, analyzed, and applied. All these are done on cloud computing services. Basically a cloud medium can integrate numerous services, and bring everyone at one touch, bonding with each and many others, without wasting resources or energy.

It is one of the many mediums that marketers prefer nowadays for doing an extensive study of their products/services/organizations, and other characteristics. Moreover, the virtual presence of the networks allows people to access facilities from anywhere in the world. Thus, analysts do not have to depend solely on physical locations or components to perform a task or talk to their subordinates.

Media Mix Marketing- A New Wave for Successful Business Planning

The approach of marketing has transcended over the year. With inception of internet, the marketers are able to increasingly analyze and capture the interest and behavior of customers. This has allowed upsurge in meaningful insights of how and why people consume services/products etc. online or at an in-store location. Businesses performing market research can now identify new data points, and execute strategies better. Cross-channel content is deliverable dynamically based on uniform and integrated platforms.

Traditional Marketing Plans

Traditionally, a marketing cycle was halved into planning and execution phase. In the former, the analyst team decided creative and financial components for a period, such as quarter or yearly long. People determined what assets department would require for initiating a marketing plan, while creative component included identifying audience segments, content, plan’s timeframe, and channels of distribution. After considering outputs from market research reports, the useful findings would be applied in budget.

However, this way of looking at marketing plan is not outdated in today’s world where the online world is booming, making companies step up production, easy connect, and driving high volume traffic to products/services, and a lot more. Now, real-time strategies act quickly and improve the developments. To stay on part with the changing needs of people, media-mix planning does bring a revolutionized thinking in catering to customers, on a much larger and enhanced scale.

Media-Mix Strategies

In media-mix planning, the approach is towards determining right budget to optimize effectiveness of a promotional activity. The process follows top-down and bottom-up strategy. In the first method, the analyst looks at high-level expenses and data of historical revenue to predict the performance of a plan in moving forward. This kind of procedure is easier to execute than bottom-up. The later looks at concrete data and high-level assets to base the predictions.

·         It focuses on detailed insights to plan a development, and is more difficult to initiate on grounds of the inputs.

·         The bottoms-up methodology also concentrates on creative-level data. These data points are harder to correlate and capture, especially in offline platforms.

·         The process is directed towards improvising in execution phase, giving real-time insights in the changing marketing behaviors.

·         It is also complex to link economic data in this approach, and it becomes challenging to appropriately assess ROI potential for a program.

However, any advertisingand marketing research out of media-mix planning betters a marketing cycle by hiking the ROI accuracy and predictions based on historical performances. It promotes understanding of budgeting and forecasting. This provides suitable solutions for capitalizing on trends. One of the important features of media-mix method is ad stack.

Advantages of Ad-Stack

When a mix of creatively designed programs is integrated on multiple channels to capture real-time, important analytics for peoples’ behavior and interaction, it is termed as an ad-stack. The process involves managing multitude content on single space such as online e-commerce to mobile applications or sites, across special device, social outlets, and more.

·         As the data is captured in real-time, the responses are faster, and it is possible to keep track of changing content for a marketing strategy.

·         Reactions are quicker and credible, so the transitioning phases are better analyzed to be converted into fulfilled goals.

·         Conversion figures are greater, and wasting of resources is minimal. Thus, any negative brand impact is swiftly curtailed.

In ad-stack, the media-mix planning is actualized in meeting consumer needs to accurate levels. The activities promote internal environment for a company as well. It can assist in synergizing employees in understanding the sales process properly and make faultless predictions. With financial resources sound, there are no loopholes for inventory leakage. Resulting data points can effortless correlate, and serve the channels.

Social Media Analytics Networks Intelligent Market Research

Social intelligence on digital platforms has reformed businesses and markets. Companies are flocking on the stage to create a positive brand image to pitch them higher in the industry as well as the consumers. In such a bustling environment, where quick interaction and real time analysis can settle or unsettle an organization, Market Research Companies are using the social media platform as a medium to gather and structure data.

From the big data pool, researchers are able to mine important information and utilize it to leverage their strategies to meet goals. The benefits of social media analytics are endless, and it is the present and future of businesses, which even Google, agrees with.

Gearing Information Ahead

Some of the visible key trends can emerge out of this free and open podium of global audience under one roof. Here are some the ways a start-up, enterprise, or an established organization can use social media analytics for collecting finest information, first hand.

·         It is a wide platform of Market Research, where one can launch structured surveys, campaigns, contests, polls, and a lot more.

·         Get a deep jump into structured and unstructured data for the market’s bigger picture. It gives a virtual, speedy insight into customers’ behaviour, competitors, and significant others.

·         Social listening is performed on a flick, capturing the world between fingers. Valid insights and powerful wide ranged shot at actualizing business motives are possible.

Hub of Competitive Optimization

Grouping audiences, segmenting existing research over the digital realms add value to traditional support to companies. Social media assists in searching, validating, and forming the accurate opinion in aligning quantitative and qualitative materials together for the brand.

·         Via social media analytics, businesses can become trendsetter by using interactive tools, events, product ideas, media mix, and shaping them as per the changes.

·         It becomes easy to monitor and identify assets, leads, proposals, and customers’ perceptions over time, which feeds the business interests.

·         Product ideation, update, and development can be all done on a crisper note, while optimizing marketing plans.

Market Research to facilitate a healthy business planning

When conducting surveys, interviews and other techniques for knowing about the market, the researcher should consider demographics, target audience to reduce the cost and save time. By planning how an analysis should be run, the host can manage expenses and resources. This way there would be more to spend on other important aspects of the business. It is best to hire professionals if in-house team is not much experienced about conveying market surveillance.
Valuable information that holds probable keys in primary cases is the newest term for any “business market research”.  Market Research to an entrepreneur means the solution to foresee results and subsequent minimization of risk. 

Risk assessment and advisory as a combination term lead market research thus enabling the company to collect robust information for new market proposals. The module market research also involves providing guidance to various defined verticals and competitive sectors.
Market Research companies are familiar in majority fields comprising SWOT Analysis, Business Statistics and Analytic's and sector wise while the ranking factor of competitiveness across the players get discovered.

Market Research – Overview
As per the basics, Primary and Secondary research are the major types in Market Research Report creation. Primary research consists of qualitative as well as quantitative research and with setting up of credible facts and figures as per the investigation.

Primary research is performed for first-hand information collection from raw sources. For example, if a person wishes to know price of a product, he directly goes and asks the vendor about the price. A secondary research is obtaining details about market specifics from other resources. For example, the price of product referred from already existing reports or trade magazines etc. Both the methods for gathering details are important, and mandatory in maintaining stable, successful business.

A set of segmentation to find the differences on demography grounds, B2B / B2C segmentation and other market segmentation is considered in compliance with the business requirements. SWOT Analysis has gained potential requirement due to the majority boom in sectors and segments. The write up provides healthy understanding to develop product mix and create business penetration strategies. Secondary market research involves taking up details from previously available information and studies from a range of agencies, business organizations or agencies that are associated.

Market Research companies should focus on forecasting
Predicting how sales and marketing metrics will react to turbulence in the industry is what a good market research will offer. Thus, forecasting is one of the best qualities of studying the aspects for a product/service. It will keep the business aligned with new trends, and help develop further based on past financial and performance details, along with what the coming years hold as an opportunity or otherwise.
The research assist in clarity definition of market specifics, SWOT and market pain-points. Market Research Companies provide a series of report involving risk, market, SWOT and robust business solicitation which are later identified in building up a new entity although there are timely guidelines to foresee high level risks, scope and concern.
Forecasting component is the core feature and enables market concepts and business line transaction to understand better business opportunities. During any start, understanding the market and customers plays the vital role.  The customers look for solution and as a market research company, finding best resources act as the product to satisfy customers. Forecasting techniques engage the customers to find better business opportunities and this is where market research comes into action.

Information Technology Goes Social Shrinking the Digital Divide

While telecommunication and computer would always be the basic means of disseminating information, social media channels are now proving to be a path-breaking resource of easing people’s interaction. Social platforms such as Facebook, Twitter, LinkedIn, Pinterest, Google+, Tumblr, Instagram, Stumble Upon, etc. are now a hub of data house for all business to gather first-hand knowledge of what customers feel or buy, purchase decisions, product/service reviews, and a way to reach millions of leads worldwide. Here is how technology market researchreports predict the future of information technology trends for 2016.

Primary and Secondary Research

For every establishment, a prior understanding of the business environment is necessary. There are various tools to gather and analyze the relevant details, and one of them being is social media platforms. Companies can conduct both primary and secondary research on these channels.

Here the company can launch surveys, polls, contests, campaigns, and track the competitors at relatively low cost than traditional communication means. Social media groups are excellent to perform market research, and is a tool specialized for information technology now, and in future as well.

Business Development Goals

Social media channels are ripe for business development goals. A company professional can get in touch with customers, other professionals, competitors, business partners, and remaining essentials in just few clicks. Information technology is now not limited to software and hardware.

It is also about protection of data, which is becoming vital with Internet of Things expanding. Given such a challenge and opportunity, developing a business over the internet has become indispensable, and overcoming the challenges will be the focus for 2016.

Understanding Market Metrics

Apart from voicing a brand’s purpose and connecting with organizations, people etc. information technology on going social has led to a proliferation of market metrics, which are better conceptualized and segmented. Through careful media monitoring a concrete SWOT analysis can be achieved.

Plans can be drawn to curb weaknesses, and take benefit of opportunities while countering threats practically, and exploiting one’s strengths. A real-time assessment is possible on social media platforms.

Fair Management of Logistics

While logistics may seem better managed when the resources are in proximity, studies have proved that social media intervention has enhanced perfection, and administration of such services. Right from organizing, planning, arranging, administering, directing, engineering, coordinating, executing, handling, and running a business, social media can ease interaction and communication for each sector.

For e.g. a company wants to train franchisee on their logistic requirements and essentials, so its professional gets online and delivers podcast, broadcast videos and necessary information by simply sharing it with the franchisee on their social inbox or send social links already present for the same on their website.

Distribution of Offerings

While a company’s website could be the main driver of the sales and product/service distribution, it is well complemented by supportive social media campaign or presence, where strategies can be implemented to drive traffic to said sources.

Social media analytics and information technology programs can keep track of how people behave or react to the techniques or activities present on the channels. A business can boom overnight with a cut-out idea, if it goes viral over the internet on social platform.

Healthcare Internet of Things, the Future of Technology

What seemed a mere possibility can be a reality now- everyone can track their own health via devices that capture data passively and simultaneously monitor the loved ones health. By getting connected via internet, the network of interoperable data platform is changing the healthcare industry for better. The key to the Internet of Things is technology, which is becoming comprehensive and sophisticated to meet everyday medical demands. The healthcare market research reports depict the rage of wellness and fitness tracking devices, biometrics to tap bodily temperatures etc. have already entered the market.

Product Innovation Find Healthier Directives

It is not a surprise that every industry is trying to maintain customer base by attaching health value to their products, be it food, technology, business, equipment, automobile, smartphones etc. For example let’s talk about vehicle, where the manufacturer stresses on inputting more airbags to prevent injury during accidents, greater space for seating so that the people can enjoy comfort and no pain in muscles, joints etc. Similar health related aspects are being amalgamated by Google, Samsung, Apple, LG, Microsoft, Sony, Epson, and other business giants.

The ‘Tech’ in Health- Devices and  Wearables

The mobile devices and  wearables market is expanding at enormous output. Some of the leading examples include advanced technologies for reading muscle activity, spectrometers for measuring nutrition level in food, and ultraviolet light exposure, electroencephalogram (EEG) level trackers etc. The healthcare market research throws light on how consumer electronics are becoming the want of the day, like the clinical devices for digital tattoos, smart contact lenses, and under the skin implants.

·         Now devices are devised to better communicate for building interoperable networks, which is what Internet of Things focuses on- enhancing interconnected networks across various digital platforms for analyzing, managing, and drawing conclusions for health related factors.

·         There more clinical information gathered, pharmaceuticals can address a wide array of fitness and holistic data for a complete view on people’s health.

·         Smartphones will be utilized greater to predict or suggest the best mix of treatments or therapies available in the proximity, based on customer preference, and bodily statistics.

Healthcare Analytics the Trend in 2016

Some of the innovations involve body heat metrics thermostats adjustment controllers, automated light bulbs controlling UV light emission based on time of the day or stress levels, televisions with real-time dashboards to connect people with their doctors or personal trainers, refrigerators that monitor food output and input, and others. In future, the market research reports converge to delve in analytics programs that will help with detailed insight on an individual’s personal, physical and psychological health- an overall wellbeing projection on fingertips.

Preventing Tumor Cells Growth than Killing Can Stop Cancer Spread

A recent study by University of Cambridge, Welcome Trust/Cancer Research UK at Gurdon University revealed that drugs preventing tumor cell death than encouraging the same can fight cancer in contrast to current chemotherapy medicines.Tumors kill the surrounding cells and make room for them to grow. Despite the experiment being based on fruit flies, it is said that medications doing similar function can assist cancer ridden patients as well. The healthcare market researchreports on fruit flies depict that genetic manipulations in these flies to form intestinal tumors show that tumor cells grow on being killed, affecting the healthy cells around.

How Destroying Tumor Cells can Actually Escalate Cancer?

The technique for killing tumor cell or damaging them derived in 1970’s may just change to a better method of discovering or creating medications, which prevent growth of these cells than destroying them. Leading market research reports on cell growth and cancer has reflected on genes involved in promoting cancer spread within tissues, which are based on tumor cell damage.  The stage p of metastasizes can result soon on organ failure due to healthy cells being destroyed in process. It is the need of the hour to prevent ‘cell death’ and choose ways on how to restrict their proliferation instead.

What are the Efforts to Prevent Damage for Healthy Tissue Cells?

Apoptosis is a state where cancer cells begin dying, and the surrounding unaffected cells may also lose its healthiness. Various genetic variants are being experimented to stop tumor spread instead, and new drugs are being suggested for the purpose. Advanced healthcaremarket research on chemotherapy patients have found that apart from initial improvements from the old technique, the person is at risk of greater danger if the healthy cells are destroyed. This is a risk which chemotherapy carries, and ways are being implored on how to close this loophole.

Dietary Supplements Market in China: Traditional Medicines vs. Foreign Brands

In 2012, the Chinese dietary supplements market was said to present $10 billion. After USA, the nation because second largest consumer of such edibles. The region is flocked with small-sized firms and manufacturers with 1/3^rd of the market being occupied by 50 large producers only. According to market research reports the average turnover of the relevant industry is 1.67%, which indicated meager innovation and more of product copies available. An average of 6.6% sales is put on advertising, so communication and marketing takes a lead role in the industry.

Most of the retailers do not possess Weibo account or use digital strategy. Majority of consumers (62%)              are under the age of 40 for food supplements. The promotion of the products is generally spread via word of mouth, or when an edible is highly recommended by family members or friends. The vitamins and supplements are also expensive and considered as ‘healthy gift’. Buyers over 60 years of age are significant target of producers, as these people are more prone towards illnesses, and need medications. Traditional health tips and important is hugely used in promotions.

Perception in China about Dietary Supplements

It is difficult to utilize e-marketing tools to crack old aged group audience, which are reluctant to lifestyle updates. Some of them depend on natural Goji, Ginseng, and Reishi, which were also exported to USA.  Traditional natural medicine is a tough competition to the western dietary supplements. In China, these nutrition additions are recognized as something being not a curative drug, have to be orally consumed, and possess at least one of the 22 preventive systems as put down by the Ministry of Health.

 All these sources sold in the nation is prior approved and tested by the State Food and Drug Administration. The Chinese use television advertisements and internet for promoting their brands, and now digital campaigns are also catching pace. As per market research, the citizens are also favoring imported food supplements from Bergdorf-Goodman, Chanel, and Barney etc. The sale of dietary and vitamin supplements as nutritional and food additives in the region by 2015 can come up to 95.2 billion. The trend for such products has developed given more awareness of treatments to health issues.

Foreign Brands and Consumer Trends

Some of the foreign brands of the supplements in China are NBTY from New York, GNC from Pennsylvania, and Amway from America, which alone has 16% of share in the Chinese market for dietary additives. A Hong Kong brand, CNG is now doing rounds in Guangzhou, Shenzhen, and Shanghai. Even children’s share in buying food additives is increasing especially for probiotics. For e.g. Biostime an English brand has 85.4% market share in probiotics retail sales for children in China. Chinese

Women are also one of the focus groups as they depend on beauty supplements such as aloe vera, citrus pills, jojoba etc. Females comprise of almost 49% of the complete urban population, who spend about 46 billion RMB to buy beauty and nutritional additives for health and luxury reasons. Chinese laboratories eyeing the products are CSPC Weisheng Pharmaceutical Co, Zhejiang NHU Company Ltd., Zhejiang Medicine Co., Ltd., and Northeast Pharmaceutical Group Co.

Global Enterprise Mobility Market to Grip US$510.39 billion by 2022

The global enterprise mobility market is set for a remarkable step ahead at 24.7% CAGR between 2015 and 2022, which in 2014 amounted to US$86.36 billion. By the completion of forecast period, the market research reports predict the increase in amount to stand at US$510.39 billion. In no time, the enterprise mobility market (EMM) has touched roofs in software ecosystem. From the leading mobile technologies, the business can operate at freely at dynamic locations than fixed.

New opportunities are easy to unlock for business progress, depending on feasibility of corporate data. With crisp management services, the profits and security for company would be greater. Employees and organizations can work from anywhere in the world to record or keep a track of what is going on or what can be done. Thus, the enterprise challenges can be effortlessly resolved on few clicks at fingertips.

Watchful Trends in 2016

Latest trends include work paradigm shift, wherein a greater number of employees can work away from office on cloud services via mobile devices to carry out routine duties. The industry reflects on mobile workers, devices and company data on the server, which can be attained and manipulated anytime, and anywhere. For example, staff can upload an attachment to the office operating machine on cloud storage machine, and refer it on their personal computing device for use or at client’s site.

·         It is said that the IT investments in such sector for 2016 can run high, and more and more companies based in developed nations are using the service to ease the workflow. As per Harris Poll, 90 percent of IT decision makers will assist in functional productivity, customer engagement and competitiveness for 2016.

·         73 percent respondents indicate their motive to mobilize their organization in future. In recent SWOT analysis of the industry, it was found that laptops and smartphones were the most preferred devices.

·         Major downside to enterprise mobility is data breach risk. Businesses are working incessantly to boost support infrastructure for security and data protection. IT departments of companies are specially applying management and data loss prohibition technologies to tackle the issue.

·         The firms are also implementing user acceptances policies, which aid in successful mobility strategy for enterprises. According to business research, 2016 will be a great for new venues in enterprise mobility services and solutions.

Enterprise Mobility Sectors and Companies

Steady growth in utilization of these devices is expected with hike in number of apps designed to access information on the fingertips. Usability in software sector for enterprise mobility is prominent in email, mobile messages, telecom expenses, content and mobile application management. The latter was highest in demand for the year 2014. The solutions are appropriate for segments such as automotives, government, life sciences, IT, media, telecommunications, education, BFSI, retail, consumer, and hospitality.

·         Presently, telecommunications and IT are in dominant positions for global enterprise mobility market, with best outputs from North America, CIS, EU7, Japan, Australasia, Brazil, China, GCC countries, South and North Africa etc.

·         Major companies involved are Microsoft Corporation, IBM Corporation, MobileIron Inc., SAP SE, SOTI Inc., Panasonic Corporation, Globo plc, Symantec Corporation, AirWatch LLC, International Business System, Good Technology Inc., Blackberry Ltd., and AT&T Inc., etc.

Robotic Computer Assisted Surgery is Trending in Healthcare Mechanics

Today, invasive procedures like laparoscopy etc. are becoming better with medical robotics and computer assisted surgery (MRCAS). Here, accessories to operate on patients are driven by computer assistance and devices, which directly help the surgeons to complete the regimen in shorter time, making smaller and perfect invasions on the body. As market research in MRCAS, the cost to it a bit expensive. For e.g. each system has an estimate cost of $1 million to $2.5 million, and the treatment can cost a person between $3,200 and $8,000.

A 2011 report on medical manufacturing suggested that these machines were $2 billion worth with annual growth at 30.7 percent. The growth and revenue projected to rise at CAGR 14.9% going to $4.2 billion for the next five years. The robotic and computer assisted equipments offer increased dimensional and placement accuracy with consistent outcome. It is used greatly in detecting tumors in the organs to knee replacements, and treating uterine fibroids etc.

Industry Analysis: Segments, Applications, Key Players, and Audiences

Patients also reduce spending on hospital stay duration by one and a half or two days. More than conventional surgical methods, MRCAS is preferred due to advanced technology used. The global robotic surgery system industry is segmented by needle drivers, forceps, 3D vision, motion control, retractors, cameras, and others. It is also segregated by applications depending on surgeries relate to urology, gastrointestinal, cardiothoracic, pediatric, gynecology, oncology, and others.

·    Some of the vendors or key players in the industry are Hitachi Medical Systems, Biobot surgical, Titan Medical Inc, Intuitive surgical, Smith & Nephew and Siemens Healthcare, Robotic Systems and Technologies, Ascension, MAKO Surgical, and Schaerer Mayfield.

·   The geographic prominence is seen in Asia-Pacific, North America, RoW, and Europe, with key audiences being clinics, hospitals, and producers of surgical robotic tools. These devices provide improved intervention, intra-operative information etc.

Where is MRCAS Used in Medical Treatments?

MRCAS is valuable for safe, easy, and cheap ultrasound technology, prostate brachytherapy, kidney or liver tumor ablation, direct observation of organs or tissues, external beam radiation therapy, and external tracking with registration etc. The intended healthcare benefits are enhanced surgical precision, decline in patient’s trauma, and shorter recovery time.

·  The minimally invasive surgeries have equipped computer system filters that reduce physician hand tremors, and inpatient hospital day. It is best for pelvic, abdominal, neurological procedures.

·   Steerable needles allow surgeons accessing spaces, which are difficult to do manually. In cancer treatment accurate imaging guidance is obtained for deformed tissues.

Total Chinese Spending on Healthcare Tops $590.2 billion for 2015

The Chinese GDP has seen a 10.3% CAGR growth in a decade, growing in 2005 from $1,931 billion to $10,355 billion in 2015. Analysts after studying market research confirm that at such a pace, by 2020 or sooner, China’s GD will surpass that of U.S., which currently has the world’s largest gross domestic product. Such a substantial boost in economy is credited to greater spending on manufacturing, public infrastructure, domestic industries, and healthcare.

The healthcare is attracting more investments, and futuristic goals to enhance the financial state of the country. Being one of the most populous regions in Asia, there is more number of citizens with health issues, and people who can afford quality medical care. Also, greater number of citizens is being motivated to pursue medical science, acquainting with required skills for the profession.

Chinese Healthcare Spending Driving Nation’s GDP

At the beginning, the Government had not allocated many funds and investment in this sector, but an increase in all these has led to improved access to hospital and treatment centers. As per the pharmaceuticals markets in China, the nation’s total healthcare spending was $590.2 billion for 2015. Rise in middle class income bracket people is one of the drivers to the industry.

Major Boosters to Caregiver Services

Be it a clinic, care-provider or a pharmacy involved, the country is sponsoring medical activities on a large scale. The government has multiplied aid facilities to locals, along with clean and benefiting insurance schemes for various aspects. People are able to choose required insurance, medical aid in time of need, and lead quality life. Here are some factors, which boost the medical services in China.

1.      Advancing Medical Devices Industry

Double-digit forecast figures for the next 10 years growth in GDP of China bears lucrative choices for healthcare sphere. Even the Chinese medical devices market till 2025 shows positive scope. The foreign medical device producers are facing a setback in the nation, and local manufacturers are offering high-end wearable at a comparatively low cost.

2.      Local Vendors and High-End Products

Local vendors are also acquiring firms to better their reach and service to consumers in the nation, and around the globe. So, the ‘low-cost producer’ is not restricted to ‘low-end’ produce anymore, but of ‘high-end’ equipments. Technological upgrade, strong soft-infrastructure, and adhering to global manufacturing standards have powered the nation’s medical industry.

3.      Hiring Skilled Professionals

Employment opportunity is being created for Chinese scientists trained from Western nations, and such students or engineers are now becoming a part of the local market instead. Thus, the services and equipments developed are more advanced, reliable, and long-lasting, with modern additional features needed to improve consumer lifestyle.

4.      Telemedicine Becoming Popular

With medical aid, devices, services, and investments on the hike, facilities to connect apt care with consumers are being led by the telemedicine. About half of the urban population, as per healthcare market research use smartphone devices to link with doctors for treatments via the internet. Medicines can be ordered through websites, along with professional advice and information database.

How Does SWOT Analysis Add Strategic Value to Businesses?

To evaluate a business, it is important to understand its weaknesses and strengths along with probable opportunities and threats. A SWOT analysis does just that by providing an analytical framework. It helps look at external environment related possibilities of success, and competition. A firm’s weaknesses and strengths can include location, funds available, company culture, distribution networks, and trademarks. Its threats and opportunities can involve technology changes, demographics, market trends, regulations, or switch of customers’ preferences.

By assessing these factors, the firm can find where it lacks, and requires improvement, or gain a competitive edge over others in the industry. Often a firm may not possess enough funds or resources to conduct assessment on their own. In such circumstances, third-party assistance can be beneficial. Some of the agencies may have facility of payment in installment or a share in profit later on etc. There are multitude of affordable options to know a brand’s weakness, strengths, threats, and opportunities.

Why is SWOT Useful for Companies?

A company can employ a market researcher’s team to analyze the firm’s progress, channels etc. through public information or internal data. To benefit from third-party objective assessment, and save time, one can buy SWOT analysis reports prepared by an industry research agency. These reports are less than or relative to 45-50 pages, and come at inexpensive cost. The research contains insights from business executives, consultants, analysts, and contains reliable resources.

Thus, the report is handy for drawing strategies, and building a company from root level. The material generally is packed with company information, history, products, services, contact information, key employees, and revenues by division, locations, major competitors, forecasts, and subsidiaries. Some of these consists of global data, giving apt comparisons, which aids in noting the exact position where a brand or industry lies, with scopes and threats for the same.

How Do SWOT Reports Help Businesses?

A scan through industry research and SWOT reports, it is easy to understand the important aspects affecting or elevating a business. The content also identifies factors impacting the whole industry. The market research report will evaluate new frontiers, partnership possibilities, acknowledge and analyze partners, customers, competitors, and evaluate the firm’s prospective as a supplier or vendor. It will also allow the company to stay in loop of modern business strategies, developments, prospects, and learn the competitor’s weaknesses.

When to Use the SWOT Technique?

As analysis of company’s scenario in a business provides essential information, it is useful for creating or preparing consulting engagement for current or new projects/clients. By knowing the firm’s weaknesses, and overall environment in the market, a deeper understanding of strategic goals can be achieved by meeting the needs. The firm can focus on its marketing activities, making the brand message clearer and suited to client/customers.

Designing a marketing strategy for company by reinforcing its strengths, contradicting the weaknesses is easier. The SWOT technique will also analyze the competition, and receive strategic advantage. It will enable overcoming challenges and do away with misconceptions, to use strengths for benefits and ways to tackle threat, and crack new avenues. With such analytical report, the company is sure to follow a much more realistic and comprehensive plan.