New Age Marketing Techniques Businesses Use to Crack the Competition

The businesses these days are faced with tough competition. Looking best in eyes of consumers is a task that every company wishes to achieve. Due to growing technology, use of internet, the market itself has got digitized. More than commercial or purposeful relation with customers, organizations want to humanize their services/products to suit the people better. For performing such activities, firms have moved out of traditional market research methods to new age marketing techniques. Here are some of the procedures, tools, platforms entities utilize to stay on top of an industry.

Social Media Channels

Social media, a thing of the present, is a platform where people and businesses alike can connect with each other. Entities like Facebook, Twitter, LinkedIn, Pinterest, Instagram, and Goggle+ are some of the popular social media channels. These are wonderful places over the internet where folks can share, learn, and get to know each other, which has transformed as a hub of marketing research as well.

From social media channels, companies can get in touch with consumers in real-time. They can build leads, observe competitors, launch campaigns, actualize goals, and even sell their products/services here. What more, these mediums are quite cost effective than going the traditional way to increase customer base.

Digital Networks and Devices

The digital world is expanding its roots in marketing industry as well, besides being a medium for entertainment and casual connect. With rise in use of smartphone devices, tablets, laptops, and others, people can access the internet on the go. And, online platform is one of the best to continue a trade. Not only have the new media, companies met promotional goals via launching TVCs, advertisements on broadcast or podcast channels as well.

Not a single digital platform is there where marketers do not stay active. Be it the radio, television, instant messaging services, GPRS tracking to customize customer needs on a click, digital networks and devices are the novel way of performing intensive evaluation of the market and industry.

Advertising the Humane Way

Earlier, an advertisement would only focus on what a product or service is, probably talk about the unique selling points, include a bit of humor or ideas to make the ads seem interesting. While these aspects are still needed in the adverts, establishing an emotional link to the customers, which arouse real interest in them, is how advertising is done these days.

The advantages of such ads are more viewer-ship, better brand awareness/recall, encouraging loyalty to a product/service etc. When analyzing advertising and marketing research, a consumer’s behavior is strictly studied, which gives improvised way of marketing technique valuable in the new age of businesses. What an ad invokes in a person is directly proportional to the sales and profits a company generates.

Studying Consumer Experience

The new age marketing techniques discussed above prove that businesses are directed towards knowing a larger audience, striking a relevance of purpose for their products/services in a more consumer oriented way, while also inculcating a humane or emotional element to keep the customers stuck on the brand for a longer time. However, the observations from the audiences have to be studied properly, and put down to analytical solution for answering business problems.

This is where new tools and software come for rescue. Google analytics and relevant tools are utilized for studying consumer behavior, responses, and experience. There are applications analyzing customer turnover over the internet and at physical locations as well. For example, CCTV cameras are good example of knowing the customer preference or behavior for in-store purchases or activities.

Cloud Computing and Analysis

As we already discussed how online marketing and brand advertisements are the major attraction aspects for consumers, there has to be a common server or network platform where the responses can be managed, segregated, studied, analyzed, and applied. All these are done on cloud computing services. Basically a cloud medium can integrate numerous services, and bring everyone at one touch, bonding with each and many others, without wasting resources or energy.

It is one of the many mediums that marketers prefer nowadays for doing an extensive study of their products/services/organizations, and other characteristics. Moreover, the virtual presence of the networks allows people to access facilities from anywhere in the world. Thus, analysts do not have to depend solely on physical locations or components to perform a task or talk to their subordinates.