7 Astounding Ways Technology has Revolutionized Market Research

Collecting information from sources and people has become the easiest task. The same was a time-taking process in traditional era, when to communicate; we had to wait for days and hours together. But, with technology, contacting others is a piece of cake. With boom of internet, electronic devices, and advanced analytics software, improvements are seen not only among common mass day-to-day life, but also the way companies function, especially market research firms.

Today, revolutionized techniques are used to obtain data for quantitative and quality research. These help in forming best strategies to optimize businesses. Be it a simple email, a telephonic call, text message, dropping customer feedback to speaking with industry experts, technology has changed the face of communication and research methods utilized for commerce. Here are 4 major ways how marketresearch technology is shaping businesses.

Accountable Data Collection and Analysis

New software prepared to collect and analyze data is flooding market. Now, organizations can look beyond traditional techniques such as interviews, focus groups, and paper surveys etc. With internet and other technologies (mobile communication), the researches can be surer about type of industry analysis tools, targeted audience in receiving quality feedback. Powerful data calculation and collection methods are helping to save on time, investments, increase market share, and understand consumers much better.

Social Media Taps Unfiltered Feedback

People of every age and business are present on one or the other social media platforms like Facebook, Twitter, Goggle+, LinkedIn etc. A large amount of market research data can be procured from these sources regarding customer responses, noting their experiencing and views about a company product or services. These platforms are excellent for creating campaigns, brand awareness, and reputation management. A complete monitoring of social media channels for a company can grant it enhanced ideas for SWOT, and future strategies.

Real Time Results in Seconds

We can know about consumers view in a matter of few seconds. Tools like Google analytics and others assist in observing demographical and segment wise customer behavior, happening in real time. With such market research technology, it has become effortless for companies to keep a track of what customers want, need, and improve upon factors, which the organization lacks. Also, this has bettered possibilities to speed the supply, and fulfill required demands of the audience.

Enhanced Customer Relations and Management

Earlier with traditional means scrutinizing consumers’ needs was a tidbit a difficult job, which required huge investment in manual labor for industry analysis. With advent of technology, companies can reach customers faster, and provide them class facilities/offers etc. This has eased management of researches, market flow etc. inputting greatly in business profits, and its life cycle.

Cross-platform for Launching Campaigns

The agencies will deploy resources on the internet and new software that will help introduce new campaigns and strategies to a larger audience. There would be tools designed to analyze what people think of their products and services, without having to physically visit each and know about their responses. Moreover, the companies will tap more such platforms and partner with other competitors to enhance their technological skill by providing some value benefit to each other.

Getting People to Engage Promptly

Brands will progress hugely with popularity gained by customers engaging in the offerings. This will be achieved by novel technologies prompting consumers to perform a certain action, be it related to sales, purchases, information etc. This will aid researchers in garnering more feedback, while increasing the amount of hot leads, which can be pursued to close the deal.

Sensory Inputs to Track Behaviors

As discussed, devices and technology to crack what people feel would be of greater stress in the future and even present. Sensory inputs of the customers will allow researchers to know what the audience perceives about particular competition, product, or services. This can have a great impact on a business. The company will be able to understand how to shape their strategies aligned to the responses.

India Nutrition Bars Market Baking a Hot Future, Growing at 29% CAGR to 2020

With Indians becoming more conscious about their health and inclined toward s fortified food, the possibility of nutrition bar market is set for a boom. The predicted CAGR growth is 29% between 2015 and 2020. The rise in demand is because of rising per-capita expenditure, increasing working population, youth population, more of lifestyle disease and more. There is a large base of consumers in their youth. People in youth are mostly employed, and given their busy life schedule, they do not find time for traditional cooking.

Will India Like a Bite of Nutrition Bar?

Nutrition bar simply proves to be beneficial as it can be carried anywhere, even during office hours and travel. Moreover, these are healthy, and contain necessary nutrients that are present in balanced meal. According to the consumer goods market research, the high price of such dietary products is the reason for the slow growth in relevant market. But, in past few years, the pace has increased because of more consumers becoming aware of healthy diet practices.

The key to growth in nutrition bar market is rising disposable income, changing lifestyle, greater middle class household consumers etc. The manufacturers of such food products are also organizing health camps to reach wider consumers. An online market research has found that dietitians and nutrition experts also recommend such snacks. Cereal bars are most popular.

Who are the Market Leaders?

Protein and multi cereal bars are not only delicious but helpful for weight conscious folks. South India was dominant region wise for nutrition bars production in 2014. Some of the leading players are General Mills, Naturell, Xterra Nutrition, Nouveau Medicament (P) Ltd. among others, as per the consumer goods market research. With such a hype and accelerating demand for nutrition bars, the market is going to certainly shoot ahead.

The report trails on market size, trends, consumer behavior, investment decisions, market intelligence, clients, industry segments, key challenges, opportunities, forecast and a lot more. Intensive online market research has predicted a bright future for the healthy dietary snacks in India to 2020.

Travel Agencies in China and Tourists- What is the Reason Behind their Growth?

The China’s economy is progressing, which has brought a boost in its travel services and industry. A lot many tourists are flocking in the country, increasing the tourism revenue through 2014 at 14.0% rate to $62.5 billion. The annual growth in the next five years is expected to run at 9.2% with Government emphasizing on importance of tourists influx. Chinese travel agencies are opening their services online and finding it a lucrative platform in bringing happy travellers to their motherland.

By 2019, the revenue of travel industry can touch $97.4 billion mark. China has vouched the position of the 4^th most renowned destination for foreign tourists, ranking as most popular in the Asian continent. As per the leisure market research reports, the technologically driven information system for reservation/booking of tickets has eased up tourism a lot.

How Has Travel System in China Improved?

There have been improvements in itinerary preparation, ticket writing, and calculations of commission income, cash settlements monthly etc. However, the tourism bench is still labour intensive. 17.1 cents of every dollar from wages industry are invested for capital. There has been a growing demand for labour strategy in customer needs, and travel agencies are trying to meet these demands.

In 2014, the travellers to China were a surprise to many, as the influx increased while those traveling out of China decreased, with better figures promised in 2015. The travel andtourism market is service based and includes personal service for consumers at a higher degree. Most of the travellers are interested for wellness and health, eco-tourism and lifestyle indulgences.

What Do Chinese Travellers Look Forward To?

People do like to collect souvenirs and recount their memorable experiences of exotic Chinese locales. The food and glamour of the region also creates a lot of excitement in tourists, as found in the recent leisure market research reports. Those who are travelling from the country to other lands want to relax in a pollution free environment, as China does face issues of air pollution due to a vast population.

The Chinese folks love to visit Hong Kong, Dubai, Sydney, Bali, Seoul and Melbourne. As stated in statistics of travel and tourism market, most people undertook road trips, beach combing, island exploration, luxury destination, and shopping. Other desired places are Mauritius and Phuket. Other countries are inviting Chinese travellers by easing Visa process and offering them with vacation benefits.

Handbag Market in USA

With the changing time, handbags have become a basic need among girls and women from several reasons.  Handbags ease them to carry the essentials in a very well to do manner. Today, you can find out a wide-ranging handbag market online offering extensive collection of handbags at affordable rates. You can buy any of your liked hand bags easily from the online portals suiting your needs and desires.  

Especially in USA, ladies used to carry different kinds of handbags for different occasions. High-quality and latest handbags are like a fashion trend for them. It gives them a spark, confidence and perks up their overall persona. In research it is found that, women in USA are very fond of buying classy handbags to dazzle themselves.

Over web we can get millions of contemporary, stylish and eye-catching handbags in distinct, patterns, colors, sizes to meet specification of every woman and girl. Whether you are looking for a designer one for a party or a casual for regular use, everything is easily available on the online portals in just few clicks of your mouse.

The increasing competition in the field, many handbag businesses are facing many problems. Though they are offering high quality products, but due to lack of knowledge and understanding of the market, they are not able to boost up their sales. In such situations, the retail market research of handbags can help. This is an innovative and result-oriented way to perk up your business in a short span of time.

One can take help of professionals offering the updated and genuine market research reports and services. These reports encompass the interest of buyers, current trends and market values, etc. that helps an entrepreneur to understand the market in a better way. With this, you can reach to your targeted audience easily and enhance your potential growth plus increase your sales for sure.

Global Diagnostic X-ray Imaging Market is Ongoing at 4.7% CAGR for 2013-2018

The scope of diagnostic system is spread over computed tomography, X-ray imaging, nuclear imaging, ultrasound imaging, and the magnetic resonance imaging. These segments have further categories based on portability, technology, slice, field strength and architecture. The GlobalDiagnostic X-ray Imaging market for 2013-2018 is supposedly arched at 4.7% CAGR, which will recall the progress made in all the relevant sectors.

The influencing criteria are expansion through several regions, increased use of diagnostic imaging in various medical requirements around the world. The Medical Device Market Research reported that in 2013, it was North America that had the largest share in this market of about 34%, while Europe did follow the tracks. The pace of development for the Global DiagnosticX-ray Imaging for Asia-Pacific regions will be at 5.9% CAGR in 2013-2018.

Diagnostic X-ray Imaging Across the Globe

Enhanced healthcare, infrastructure, investments etc. are driving the market towards a steady growth, according to the Market Research Reports. The Asian countries are going to utilize the diagnostic imaging system greater than other nations because of research activities, increase in diseases like CVD, cancer, healthcare modernization, better Government initiatives and positive alterations in insurance coverage, as derived from the Medical Device Market Research.

The opposing challenges are high competition saturating market, cuts in reimbursements, reduction of hospital budget in the U.S., adoption of reworked devices, vague compensation processes in countries and lack of professional workforce to handle the technology, as per the market research reports. The major players are Siemens Healthcare (Germany), Philips Healthcare (Netherlands), GE Healthcare (U.K.), Hologic, Inc. (U.S.), Hitachi Medical Corporation (Japan), Toshiba Medical Systems Corporation (Japan) amidst others.

Global Clothing and Footwear Retail Market is Measuring at CAGR 5.9% for 2014-2019

By 2019, at CAGR 5.9% the Global Clothing and Footwear Retail will exceed US$2.2 trillion, led by the major developing countries and economies. With Indonesia and China increasing its clothes production and availing it online or department stores, these regions can overtake U.S in this industry and emerge in Top 10 markets in the next five years as per a recent market survey.

The largest suppliers are going to be the specialist stores along with internet store giving discounts and seasonal offers. What has fast paced the forecast is the high growth maintaining consistency and quicker communications with advanced technology between retailers and the consumers, according to the Retail Market Research.

Forces Speeding the Retail Market for Clothes and Footwear

Fashion trends are ever changing, and everyone wishes to be on par with the same. Thus, demand from people has risen ten-fold for fashionable attires and accessories, which is another reason to the expanding sales horizons of apparels and shoes, as revealed in market survey. The channeling force is essentiality of luxury goods in this domain and non-conventional attires.

The trend has helped many brands, serve the consumers with disposable incomes. Increase in urbanized lifestyle, clothing outlets, proximity of such stores, variety of choices, growth of middle classed population, and shopping malls are showing up a great future for the industry, as concluded by the Retail Market Research.

The Growth Projection across Major Continents

However, as per the Retail Market Research the sales of these items in Japan and the U.S may decline as consumers are preferring brands of low cost. With entry of small-scaled industries providing quality clothes and footwear, the competition has heightened. But, the major suppliers are still retailers like UNIQLO, Zara, Forever 21, JC penny, KOHL’s, Macy’s, The Gap, Benetton Group S.p.A, C&A, and H&M etc. The range of such products is also expanding with prices getting lower.

The market survey populated facts on expensive brands generating huge revenue as customers are ready to splurge for better lifestyle. In Europe, Germany is leading the Clothing and Footwear Retail followed by the U.K and Russia. Middle East and Africa will also have a significant share in the industry. The Asia-Pacific regions will also fuel the industry, growing at 10.4% CAGR.

Global Smart Water Management Market Sprinting at CAGR 20.1% By 2020

The water crisis in not only seen in developing countries, but also in the first world due to wastage of resources through leaks and thefts. Unavailability of apt storage, machinery, adaptation of technology to check leaks, and equal distribution of water are the major worries. However, the Smart Water Management Market is now aiming to organize asset management in aligning operations for water utility and saving cost on energy consumed in pumping water. Bringing advanced pressure management, network monitoring, data acquisition and supervisory control, the system is moving towards a better future.

Global Efforts for Setting Standard Services

Well drafted intentions are into assessment of pipeline and valve condition, and region wise steady classification of assets in Europe, Middle East, North America, Latin America and Africa. The Information Technology Market lists the fact that the government bodies, financers, sponsors are trying in lessening losses from Non-Revenue Water by integrating sensors that display information in real time about negligence in machinery requiring repairs. The authorities are also holding events for education people on water conservation, which will also help in unnecessary loss of water in households.

Market Survey Furnishes Information on Technology Advancement

A greater number of houses now have AMI and AMR meters, providing real-time data in prevent non revenue water wastage. Thus, the system is becoming better in accountability and infrastructure. The Market Survey in Europe and North America drew conclusions that there were barriers in investments given technologically backward equipment. Efficient raw materials are applied in building pipelines and the InformationTechnology Market supplied data on fall in figures of complaints due to pipeline bursts and inadequate water supply.

The Key Vendors and Expected Growth By 2020

The Information Technology Market has also confirmed the major vendors viz. Schneider Electric, Itron, ABB Ltd., IBM, Elste and General Electric besides the prominent others. As per a very recent marketsurvey, the expenditure on stabilizing Smart Water Management Market has opened gates for growth of $18,310 million by the year 2020. The regulatory bodies have promised to engage quality products, increasing consumer satisfaction. Thus, a shift towards combining intelligent, low-energy costing, and enhanced assets that are technologically sound are being used to invite business opportunities.

Remote villages will get lightened due efforts of Indo-UK signature project

Shibani Chaudhari is a head of latest Indo-UK partnership project, both countries are planning to work unanimously to create a new model which combines the best of solar power, biomass energy and hydrogen.  She expressed her gratitude and said this was unique experience for all to utilize three energy sources by synchronizing them for the production of uninterrupted electricity and all the 3 sources are of green energy are perceived as a strong sources for renewable energy. Fortunately India became a place for conducting this experiment in order to make it usable for commercial purpose. It has been said that all the set up will be ready till October, this year and the rest of a model would be ready till 2016. Experts who belong to the Universities of U.K. are going to share their ideas and thoughts with the scientists of Visva-Bharati, IIT Madras and IIT Bombay respectively. Pearsonpally, is a tribal village located at Shantiniketan, that has been chosen for installation of the synchronized energy system. 

The scientists have been engulfed in doing all the research based tasks at laboratories for since two years. Once the project is complete, it has been speculated that almost 30 dwells of a village would get lightened up with the help of new technology. This is basically a pilot project which is going to prove pioneering project too if it becomes successful for it desires to offer, it is a complete package where you will notice cost-effective technology to work efficiently by delivering uninterrupted performance, stated experts. Perhaps it is a fabulous example of alternative Energy.

Tricks executed to evade the obstacles set up by FDA for approval of drugs in China!

China holds substantial share in the healthcare market which is extremely crucial for overseas and multinational pharmaceutical companies. In the year of 2014, the aggregate cost of drugs in the Chinese healthcare market marked RMB 1332.6 billion. Drugs that have been imported by multinational companies contributed around a one fourth of the overall healthcare market in China. It has been speculated that in the year of 2015. The total cost of drugs in the healthcare market are predicted to be more than RMB 1559 billion. Forecast update suggests Chinese healthcare market will overtake Japan and turn into second biggest drug market economy after the United States. 

Although in the area of pharmacy stringent laws are being enforced for the sake of approval of drugs during clinical trials and drug registration quite well but are proving to be substantial obstacles to global pharmaceutical companies. So it is important to know what are those challenges are all about and how do they spoil business in China? What kinds of strategies are adopted by pharmaceutical companies to tackle these challenges? Overseas and multinational pharmaceutical companies are curious to know the answers behind these unsolved questions to manage and run their respective businesses without any problem in the Chinese market. 

In China, there are two primary strategies being followed to seek permission for registration about drug that is going to be imported. Thus, one of the commonly practiced strategy is overseas or multinational pharmaceutical producer conducts an international clinical trial in China which involves many surveys and controlled experiments. Once the trials are complete and the recommendation of imported drug registration is being forwarded along with examination result and approval of the FDA located in China then a drug will be conferred marketing authority in China and needs to be sold in the Chinese market only. 

In the past 10 years period some multinational companies utilized data provided by multi-center regional trials outside China to support their claim for an application of imported drug to seek permission for marketing purpose and to satisfy all the expectations and accomplish standards set by Chinese FDA to enter instantaneously into Chinese drug market. This technique is called as the quick access of Multi-Regional Clinical Trials, this is perhaps nicest option found by the groups of multinational pharmaceutical manufacturers to make submition of the application process more quick and result oriented to sell their imported drugs by getting registration number to have breakthrough in the Chinese market after fulfilling all the parameters of FDA. 

USA presses Greece to deny Turkish pipeline project for its own benefit.

Washington is insisting Athens not to disown an extended support by western to Trans Adriatic Pipeline project for the sake of Russia recommended Turkish stream, it is basically a pipeline that will help Europe to source Russian Oil and Gas via Greece. Now it is depend on the mercy of Greece whether to consider and sanction this project which will enrich Europe with natural gas supplies from Azerbaijan through the passage of Turkey, Greece, Albania and the Adriatic Sea, this information has been revealed by the top US energy diplomat Amos Hochstein after important dialogue with Greek officials.

“Turkey Oil and Gas is not a part of this discussion. There is no association or body to build it and till date there no agreement has been signed to build it. Thus, do not involve Turkey into this proposal and wait until there is some visible change in the situation and we shall check whether that is applicable or irrelevant and mean while let’s pay attention on what is important. The pipeline about which we are keen have been agreed to term by the Greece and Washington”, Hochstein emphasized. He didn’t provide any crucial ingredient of the meeting with Greek officials and just went on saying more about what they agreed on.” Panagiotis Lafazanis is a Greek Energy Minister who said that the country will continue to support the Russian gas pipeline project. “We are going to participate in this project because we believe that it will be beneficial for our country”.